Satya Ramachandran Email Address

Director, Marketing Technology

Every day, the world generates roughly 2.5 quadrillion bits of data. Neustar (NYSE: NSR) isolates certain elements and analyzes, simplifies and edits them to make precise and valuable decisions that drive results. As one of the few companies capable of knowing with certainty who is on the other end of every interaction, we're trusted by the world's great brands to make critical decisions some 20 billion times a day. We help marketers send timely and relevant messages to the right people. Because we can authoritatively tell a client exactly who is calling or connecting with them, we make critical real-time responses possible. And the same comprehensive information that enables our clients to direct and manage orders also stops attackers. We know when someone isn't who they claim to be, which helps stop fraud and denial of service before they're a problem. Because we're also an experienced manager of some of the world's most complex databases, we help clients control their online identity, registering and protecting their domain name, and routing traffic to the correct network address. By linking the most essential information with the people who depend on it, we provide more than 12,000 clients worldwide with decisions-not just data.

My passion is to improve customer experience using data to benefit customers and the enterprises that serve them. I have been at the forefront of the data-driven analytics application revolution. Equal parts program efficiency driver, technological product innovator, and team builder. I have extensive experience building large-scale distributed analytical systems in marketing measurement and attribution, as well as exposure to hardware design and development. I have spent the last 12 years building state-of-the-art Marketing Technology Platforms with particular emphasis on measurement and attribution. I have spent the past two years at DoorDash and currently at Rappi, leading the design and development of their Martech Stack. Before that, I spent the past two years building Street.IQ™ a leading DOOH platform at Firefly that provided the OOH industry's first real-time optimization platform. Before that, I spent almost a decade building the world's best Marketing Measurement and Attribution platform at MarketShare/Neustar. Before working on Martech Technology, I spent 12 years building leading distributed platforms at Cognos, 3parData/HP, and Sybase. I am always looking to discuss ideas or learn from your experience. Please feel free to reach out at satyar73@gmail.com