Lisa Mark Email Address

Executive Partner and Chief Marketing Officer and Advisory

Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest general sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes baseball, golf, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.

GLOBAL STRATEGIC MARKETER High-impact, dynamic brand marketer with over 15 years of experience in consumer products, sporting goods, entertainment, & strategic management consulting. Proven track record of delivering exceptional results, spanning start-up, growth, & mature brands. Demonstrated success in large-scale, mid-sized, & entrepreneurial firms. Experienced in traditional, social, and emerging media marketing. Specialties: * Global Brand Strategy * High Impact Implementation * Strategic Marketing * Creative Services * Consumer Insights * Experiential Marketing * Brand Activation * Digital/Social Media/Emerging Media * Integrated Marketing/Communications * Channel Strategy/Merchandising * Grassroots Marketing * New Product Launches * Lead Generation/Funnel Optimization Developed award-winning, profit-driving, breakthrough marketing strategies for global brands, including: Mickey Mouse, Winnie the Pooh, Mizuno, Fox Sports, Ben & Jerry's, Taco Bell, Pizza Hut, KFC, Gatorade, VISA, Etonic, Stainmaster, Alfa Romeo, and ING/Voya Financial. Passionate brand builder energized by bringing brands to life in exciting, fresh, and relevant ways for long-term profitability.