Amarena Diaz Email Address

Director of Digital Marketing

Mizuno USA, Inc. is a wholly owned subsidiary of Mizuno Corporation, one of the largest general sporting goods manufacturers in the world. Mizuno USA, Inc. manufactures and distributes baseball, golf, softball, running, track & field, and volleyball equipment, apparel, and footwear for North America. Mizuno USA, Inc. is based in Norcross, Georgia.

+ 18+ years industry experience across 30+ brands + Recognized expertise in brand and digital marketing, data-driven analysis & strategy, interaction design (UX & UI), email, and e-commerce strategy + Comprehensive knowledge and creative ability delivering scalable work across marketing in-store, point-of-purchase, outdoor, social, broadcast, platform optimization and personalization via affiliate, influencer, re-targeting, and rich media strategies + Proficient across all Adobe Creative Suite, Invision, and various CMS platforms, such as, Salesforce, Drupal, Sitecore, MarketLive Kibo, Wordpress. Agile workflow dashboard streams: JIRA. + Experienced in production of large cross-platform omni-channel campaigns from project inception to delivery: concept, build, art direction, casting, photo shoots, edit/post, etc. + Strong UX background/user-centric design and knowledgeable in HTML, CSS, jQuery, and javascript + Multilingual skilled in translating creative across different markets for clients + 2021 Nominee - Yopto.com AWIE Awards (Amazing Women in eCommerce) + 2018 40 Under 40 Brand Innovators List + Work featured on CNN, Forbes, Fast Company, Wired, Billboard, HLN, Upstart Business Journal, New Orleans City Business, WDSU, WWL, nola.com, etc.