Mary Lafferty Email Address

Owner

Miller Heiman Group increases business performance through sales training, customer service training and customer experience strategy.

With over a decade of experience in building marketing strategies, brand development and strategic planning, my passion for creative thinking and unique problem solving continues to be at the forefront of my career passions. My leadership experience includes leading in and through: •Small and start-up organizations •Fortune 500 organizations •Fortune 100 organizations •Mid-size business •National and international •Mergers and Acquisitions •Company restructures •Department build-ups •Remote teams •Single-man team (no support) •In-house teams Leadership, planning, execution and success is encountered in every nook and cranny of my experience, including: •Building global marketing strategies •Brand development and management •Defining and building communication strategies •Leading employment branding and recruitment marketing initiatives •Launching global multimedia campaigns •Building social media and digital marketing strategies •Managing and optimizing websites •Building recruitment brands •Leading lead generation campaigns efforts that yielded 30% to 70% increase year over year •Developing and executing themes and strategies for global and local events •Managing business aspects of paid client work •Instituting new products and revenue streams for paid services Additional responsibilities/experience includes: •Global budget management •Implementing and maintaining dashboards to provide line of sight to up-level and cross-department •Selling and presenting creative approaches to some of the world’s largest global organizations •Implementing and managing project management processes and systems •Integrating CMS platforms, lead gen platforms and other digital tools •Overseeing contracts and pricing/resource adherence to paid creative services. •Cross-Functional Team Leadership