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Mary Lafferty Email Address

abcdefghij@millerheimangroup.com

Job Title

Owner

Company
Miller Heiman Group

Miller Heiman Group increases business performance through sales training, customer service training and customer experience strategy.

Bio

With over a decade of experience in building marketing strategies, brand development and strategic planning, my passion for creative thinking and unique problem solving continues to be at the forefront of my career passions. My leadership experience includes leading in and through: •Small and start-up organizations •Fortune 500 organizations •Fortune 100 organizations •Mid-size business •National and international •Mergers and Acquisitions •Company restructures •Department build-ups •Remote teams •Single-man team (no support) •In-house teams Leadership, planning, execution and success is encountered in every nook and cranny of my experience, including: •Building global marketing strategies •Brand development and management •Defining and building communication strategies •Leading employment branding and recruitment marketing initiatives •Launching global multimedia campaigns •Building social media and digital marketing strategies •Managing and optimizing websites •Building recruitment brands •Leading lead generation campaigns efforts that yielded 30% to 70% increase year over year •Developing and executing themes and strategies for global and local events •Managing business aspects of paid client work •Instituting new products and revenue streams for paid services Additional responsibilities/experience includes: •Global budget management •Implementing and maintaining dashboards to provide line of sight to up-level and cross-department •Selling and presenting creative approaches to some of the world’s largest global organizations •Implementing and managing project management processes and systems •Integrating CMS platforms, lead gen platforms and other digital tools •Overseeing contracts and pricing/resource adherence to paid creative services. •Cross-Functional Team Leadership

Last University
Morningside College
Location
Based in Lincoln, Nebraska, United States.

Other people working at Miller Heiman Group:

Dan DonovanSales Performance Consultant and Master Trainer
Megan GoldsmithHelping Sales Leaders Achieve World Class Performance
Aimee Schuster**********@millerheimangroup.com
George BamgboseDirector of Sales North America
Richard HiltonSenior Managing Director
Robin StasiakBusiness and Product Project Manager
Christopher AinslieManaging Director
Guy Fraser**********@millerheimangroup.com
Jeff GardnerVice President Sales
Klaus StevenSenior Director of Sales EMEA and Managing Director Germany
Alex ParkB2B Marketing Manager, Australia and New Zealand
Chrissy KrampertSenior Vice President, Marketing
Dana HamerschlagChief Operating Officer

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