John Song Email Address

Director, Advertising Sales

Provides innovative SaaS talent acquisition services to improve customers' business operations by delivering configurable, easy-to-use, on-demand platforms for businesses of all sizes.

I am a driven professional bringing experience in both full-cycle sales & business management. I've been in start-ups ranging from 5 to over 200 employees in various tech companies. Starting from a high-level concept, I am able to analytically plan & execute a business plan to achieve revenue for the business. The best example is owning & operating my own restaurant from start to finish, leading to its successful sell. Digital Advertising: - Connect with advertisers, agencies and ad networks to sell inventory. - Familiarity with display, mobile and search. - Inventory sold includes both IAB ad units as well as pre-roll & in-banner video. - Experience with various pricing models - CPM, CPC and CPA - Drafting IOs and RFPs in the buy-sell cycle. Specialties: B2C, B2B & and B2B2C business. - Outbound cold calling, lead generation, appointment setting, email campaigns, opportunity creation, new account acquisitions, account management - Qualification, Demo & Negotiation skills, carrying own book of business. Business management: - Sales management - Performance metrics, expectations & goal-setting, training projects, developing call, email & organizational skills. - Focusing on Direct sales as well as expanding Channel sales opportunities - Increasing both outbound and inbound conversion processes. Building automation & optimizing based upon response rates & conversion rates. - Company management - Front and Back operations, budgeting & cost controls, training & supervision, quality & safety controls, vendor/inventory management, customer service excellence, strategic marketing and fundraising, billing & payment, profit & growth strategies