Senior Director of Marketing
Strategies and tactics for businesses seeking to drive faster conversions with their sales enablement content.
Specialize in the strategic and tactical execution of marketing and communications programs in a variety of technology fields, including business enterprise, clean tech, consumer, electronics, healthcare and wireless. As Director of Marketing for Highspot, the industry’s most powerful sales enablement platform, responsible for the strategy and execution of all lead acquisition marketing efforts aimed at a 300% growth rate. Prior to Highspot, served as the Senior Marketing Programs Manager for K2 Software, a global business apps provider, responsible for globally launching the company’s latest cloud-based product line via awareness campaigns, demand generation, and lead acquisition. Served in a similar role at Automic Software. Gained extensive experience serving as the sole Graphic Design Marketing Manager for UC4 Software, responsible for branding/graphic design, asset management, digital campaigns, event environmental management and web design. For several years, served as the Marketing Communications lead for Optimum Energy, a clean tech software company, responsible for a wide range of marketing and communications initiatives including corporate communications, marketing collateral (white papers, data sheets, etc.), sales collateral (RFPs, proposals, etc.), media and analyst relations, and more. Prior to marketing roles, gained experience as a Public Relations Program Associate for VOXUS, Inc., a full-service public relations consultancy for start-up to mid-size technology companies, responsible for implementing long-lasting media and analyst relations, press releases, editorial pitching, contributed articles, social media, awards programs and speaker placements. Outside of work, frequently dedicate personal time to pro bono marketing and communications efforts for non-profit organizations in the community, including SCIDpda, ACRS and the Millionair Club. Always open to additional pro bono opportunities; please feel free to contact me with requests.