Global Head of Digital Marketing
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Over 10 yrs experience working with premium global fashion brands and a proven commercial background. A unique personality obsessed by all things digital, tech, fashion, keen cyclist and Italian sports car fan.Responsible for the acquisition, launch, growth and strategy of international luxury, fashion and retail clients' Performance Marketing campaigns (Affiliate Marketing, Blogger Networks, Content Marketing, Display, Media Buying, Partnerships, Paid search, Retargeting and Social Media).Clients worked with include Topshop Topman, Nike, Radley, Goldsmiths, Watchshop.com, River Island (UK, USA, FR), Tommy Hilfiger (Europe), UNIQLO (UK, FR, DE), Firetrap (Europe), Deckers - UGG Australia, Simple Shoes, TEVA, Hoka One One) Fullcircle, Mappin & Webb, Ben Sherman, Hed Kandi, Monsoon, Accessorize, Fat Face, FLY53, Jacques Vert, Planet, Precis Petite, Windsmoor, YUMI DIRECT and Yogoego.7+yrs agency side @ Biglight – chosen by top retailers such as Abel & Cole, Ben Sherman, Boots, Burberry, Dairy Crest, Deckers, Fat Face, Firetrap, Habitat, Jacques Vert, Joules, Land’s End, Ministry of Sound, Mothercare, Monsoon Accessorize, Myla, New Look, Nike, Office Holdings, PC World, Screwfix, Superdrug and The North Face to help them achieve their ecommerce ambitions.Specialties: Online Marketing:Paid search Campaign Management (Google Adwords, Facebook, Yahoo, MSN/Bing)Affiliate Marketing Network Management (Affiliate Window, LinkShare, WebGains, Commission Junction, Tradedoubler, Tradetracker, Tracdelight, Netaffiliation, Swelen, Zanox)Certified Google Analytics Professional UserContent Marketing (Outbrain, Taboola, Content Click)Social Media Marketing (Facebook, Twitter, Instagram, Pinterest, Polyvore,)E/M-Commerce: UX, CRO, Platforms
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