Manjunatha G Email Address

Senior Director Global Competition and Market Intelligence

Firstsource is a global leader in BPO and business transformation, working with the world's best known brands. We are big enough to deliver and small enough to care.

I bring to the table over 19+ years of experience in Marketing Strategy, Demand Generation, Digital Marketing , Partner Management, Product Management, Brand Development & Though Leadership; successfully led design & implementation of Marketing Strategies & Operations such as Digital Marketing, Global Marketing, Go To Market Strategy, FSL Marketing Strategy, Brand Building, Market Planning & Analysis, Marketing Automation & Marketing Centre of Excellence (Shared Services). Proven track record of monitoring highly effective marketing strategies and programs with excellent understanding of business dynamics & updated market knowledge; capitalizing on market trends, identifying profit potential, creating value, & positioning the company’s products & services to maximize market share. My expertise lies in excellent planning, execution, monitoring and resource balancing skills, supported by outstanding presentation and leadership skills. Establishing, analysing & maintaining strong working partnerships with key vendors; assessing appropriate end-to-end processes and tools needed to achieve development, delivery, reliability & availability goals. Strategically positioning programs aligned with customer and market needs/ projections. My ability of critical thinking, judgment and decision making has enabled me to apply my expert knowledge and managerial skills for maximizing profits and minimizing downside for the clients through sustained efforts. Demonstrated excellence in making fact-based decisions regarding marketing strategy to develop the product as a brand while designing effective and cost-efficient implementation programs based on Customer, Competitive, Collaborator, Industry & Company Analysis. I thrive on competition and have a very strong work ethic. Most of all, I am enthusiastic about my work, keenly interested in my clients, and motivated to excel. To know more, reach me at manjunatha.g@hotmail.com