Jennifer Chasteen Email Address

Vice President, Brand Strategy and Activation

Founded in San Antonio, Texas, in 1952, Church's Chicken is a highly recognized brand name in the Quick Service Restaurant industry and is one of the largest quick service chicken concepts in the world. Church's Chicken serves up a rich tradition of gracious Southern hospitality and freshly prepared, high quality, authentic home-style fare, to help people provide affordable, complete meals for their families. Church's menu includes its world famous Original and Spicy chicken, Tender Strips and chicken sandwiches with classic sides and hand-made from scratch honey-butter biscuits. The Church's system consists of more than 1700 locations in 25 countries and system-wide sales of $1.2 billion. Throughout the world the company operates two brands: Church's Chicken and Texas Chicken.

Consumer marketing thought leader with nearly 20 years of progressive client and agency experience producing market share turnarounds. Known for leveraging leadership skills in team development, creative collaboration, and consensus building among clients, partners and key stakeholders to initiate and implement strategic marketing plans to maximize sales and profits. Strong financial acumen and insightful problem solving, combined with powerful communication, coaching and motivational talents support and translate to bottom-line results. Expertise Includes: Stakeholders Consensus Building ▪ Brand Stewardship ▪ Strategic Planning and Activation ▪ Consumer Insights ▪ P&L Oversight ▪ New Product Innovation ▪ Advertising Creative Development ▪ Talent Acquisition and Management ▪ Sales and Profit Delivery Additional Functional Specialties: National Calendar and Promotion Development ▪ Digital and Social Media Strategy ▪ New Product Launches ▪ Field Marketing ▪ Agency Management ▪ Media Planning and Buying ▪ Cause Marketing ▪ Public Relations Spokesperson