Jennie Hong Email Address

Senior Director of Brand Marketing and Strategy

Founded in San Antonio, Texas, in 1952, Church's Chicken is a highly recognized brand name in the Quick Service Restaurant industry and is one of the largest quick service chicken concepts in the world. Church's Chicken serves up a rich tradition of gracious Southern hospitality and freshly prepared, high quality, authentic home-style fare, to help people provide affordable, complete meals for their families. Church's menu includes its world famous Original and Spicy chicken, Tender Strips and chicken sandwiches with classic sides and hand-made from scratch honey-butter biscuits. The Church's system consists of more than 1700 locations in 25 countries and system-wide sales of $1.2 billion. Throughout the world the company operates two brands: Church's Chicken and Texas Chicken.

Dynamic, high-energy and multifaceted marketing executive with 14+ years experience in leading and implementing successful strategic brand initiatives that deliver results. Recognized for top performance in driving key marketing initiatives that impact bottom line. Effective leader with exceptional interpersonal skills and strong ability to deliver on commitments while building and establishing rapport with all stakeholders. Excel in building and managing teams and projects, with strong organizational, problem-solving and follow-through capabilities in fast-paced environments.Specialties: Marketing Strategy & PlanningConsumer PromotionsData/Sales AnalysisNew Product Marketing & LaunchesMenu Strategy & OptimizationCross Functional LeadershipEvent Planning & ManagementField Marketing/Franchise RelationsPublic Relations/CommunicationMerchandisingProject ManagementSocial Media/Digital Marketing