Mark Coronna Email Address

Fractional and Contract Marketing, Business Developer, and Digital Exec-- Growth Via Insights, Strategies, Marketing, Digital Tech

Chief Outsiders is the United States largest management consulting company providing Chief Marketing Officers services to growth and mid-size companies. Our Chief Marketing Officers often work as part of the leadership team of our clients on a fractional, or part-time, basis to help refine and implement key top-line growth initiatives. We also provide other services including special projects leadership, strategic planning, coaching and private equity due diligence.

Marketing, Business Development, and Technology executive bridging disciplines to drive innovation. Focus on technology-enabled transformation: products, services, operations, and new business models. Grow faster and more profitably. Expert on corporate transformation, innovation, digital technologies, e/m-commerce strategies, and strategic marketing planning to accelerate revenues and profits. BUILDING INNOVATIVE NEW PRODUCTS AND SERVICES ♦ Launched two successful online businesses. ♦ At U.S. Bank, designed, built, and launched a revolutionary internet-based payments network. One year after start-up, we earned a $1 billion per year sole source contract with the Dept. of Defense. ♦ Assisted $3B healthcare provider with their telehealth and mobile health (mHealth) strategy and three-year plan. IMPROVE CUSTOMER LIFETIME VALUE ♦ Innovated in business and technology as the first VP of e-Commerce at both U.S. Bank and at Deluxe Corp. ♦ Assisted healthcare, manufacturing, technology, retail, and services businesses define new digital-based go-to-market strategies as a transformational architect. ♦ Today's challenge = Create a consistent customer experience across all channels which reinforces your brand. BUSINESS GROWTH THROUGH CUSTOMER-CENTERED MARKETING ♦ Advocate for "buyer-centric" model for marketing, based on deep insight into customer / client / buyer / patient needs. ♦ Leveraging deep customer understanding to design an end-to-end customer engagement model that will improve the lifetime value of customers. ♦ Marketing programming that is effective, efficient, impactful, and that uses all the tools available today, both online/digital and offline Business.Marketing & Technology Strategies, International Business, New Product Development, E-commerce, M-commerce, Brand/Value Propositions, Payments, Integrated Marketing, Compliance/Regulatory/Risk Management, Digital Strategy, Financial Services, Cloud Based Services, Consumer Experience, M&A