Adriana Lynch Email Address

Business Strategist, Fractional CMO, Board Advisor

Chief Outsiders is the United States largest management consulting company providing Chief Marketing Officers services to growth and mid-size companies. Our Chief Marketing Officers often work as part of the leadership team of our clients on a fractional, or part-time, basis to help refine and implement key top-line growth initiatives. We also provide other services including special projects leadership, strategic planning, coaching and private equity due diligence.

With 20 years of experience in Strategy and Brand Management, Adriana has held management positions with The Walt Disney Co., Häagen-Dazs, Pillsbury International, Procter & Gamble (P&G), and Citibank. After being classically trained in Brand Management at P&G Brazil - where she managed Pampers and Always - Adriana came to the USA and got her MBA from Harvard, graduating in 1996 with Second Year Honors. Her International experience has taken her throughout Asia, Russia, Middle East, Greece, Israel, and Latin America. Her international background, Brazilian origin, and the extensive work she has done in Latin America, make Adriana uniquely qualified for International projects and Hispanic marketing.Adriana’s expertise in Advertising, Brand Building, and New Product Development, has granted her many successful endeavors, such as the launch of Häagen-Dazs Dulce de Leche, the repositioning of Progresso Soups in the US, and the devise of a two tiered strategy for Pampers in underdeveloped countries.Adriana also brought her experience and expertise to Health Care, recently leading the Marketing and Corporate Communications team for St Joseph Health System, a $4 billion non-profit health care organization with Hospitals in Northern and Southern California, Texas and New Mexico. Her vision has led to the development of a pioneer study on Consumer choices in health care, including behavioral segmentation. Adriana P. Lynch is President and Founder of Pozzani & Associates, a Brand Strategy Consulting firm based in Southern California. In 2003, Adriana received the '2003 Women of Distinction' Award by the American Business Women’s Association for her academic and business achievements as well as her entrepreneurial spirit. Again in 2014 she own the Silver 'Maverick of the Year' Stevie Award, by the American Business Awards, for her innovative approach in Marketing in the Health and Wellness industry.