Christine Barrett Email Address

Vice President, Digital Marketing

Founded in 1985, Altair is focused on the development and application of simulation technology to synthesize and optimize designs, processes and decisions for improved business performance.

Here at Altair, our vision is to radically change the way companies design products and make decisions. We inspire & empower the world’s greatest creative minds to solve the world’s greatest challenges. We have an enormous pool of technical talent across the globe, with offices in 22 countries serving 5,000+ customers. We want to be your partner in finding the best design, to deliver best-in-class simulation driven innovation from concept design to detailed validation. If you are looking for more than just a CAD/PLM tool, check out www.altair.com.So what do I do for Altair?I have been managing all web marketing at Altair for the past 17 years. We have a global website infrastructure - over 80 website domains in all. I develop and manage the website budget and forecast each year and have successfully increased website traffic every year.I focus on the usability through all website projects while also working to accomplish business objectives. I work with department leaders, designers and programmers to launch projects on time and on budget.Also responsible for:-Email Marketing - proficient with MailChimp and HubSpot to schedule, code and send emails. Successfully completed numerous re-engagement campaigns to improve click through rates.-Lead generation and lead management practices using the CRM tool Salesforce.com. Focus on measuring the ROI on marketing campaigns. Developed improved internal processes between sales and marketing groups to enable all groups to become more efficient. Use HubSpot to automate marketing follow up to increase lead conversions.-Domains Management - purchase and setup new web domains and/or forwards as appropriate.-Run PPC campaigns with Google AdWords. Create landing pages and offers to promote lead generation and run lead nurturing campaigns to further leads through the sales process. -Oversee the company's social media accounts - plan, schedule and optimize posts to ensure messages match with each audience.