Cold Email Tools to Use after Finding Prospect’s Email Addresses

Cold email tools offer the convenience of sending mass emails to potential prospects. You can use these automated tools to streamline your outbound lead generation efforts and scale your email outreach to secure more deals and generate higher profits.

To streamline your search for the perfect cold email tool, this article will break down the must-have features to consider and the top five tools to use this year.

Features to Look For When Deciding Between Cold Email Tools

Once you’ve found your prospect’s email addresses, there are numerous tools available to simplify and optimize the tedious process of sending cold emails. These software platforms offer a range of features and functionalities that greatly aid in the execution of cold email campaigns.

Each software offers slightly different features however we suggest looking for these four features above others:

Personalization

The power of personalization lies in the ability to send customized emails in bulk rather than individually. According to GMass, personalized emails receive two times more replies than non-personalized ones. Hence, the convenience of effortlessly personalizing thousands of cold emails plays a significant role in the success of cold email campaigns.

Follow-Up Automation

Cold email follow-ups are very promising. In fact, according to QuickMail, 55% of replies to cold email campaigns come from a follow-up email. Look for a cold outreach tool that offers automatic follow-up email sequences based on a contact's response.

Automated Email Warm Up

Automated email warmers work to build a positive reputation with email providers and avoid spam filters. Cold email tools with this feature help improve your email deliverability, thus improving the results of your campaign.

Analytics and Reporting

Analytics and reporting features provide valuable insights into the effectiveness of your email campaigns. With them, you can assess engagement levels by tracking metrics such as open rates, click-through rates, and response rates and adjust your approach accordingly.

The Best Cold Emailing Software

GMass

GMass is a cold email software with built-in cold email automation tools that lets you run sales and marketing campaigns right from your Gmail account.

Features:

• Personalization.
• Automated email follow-ups.
• Advanced email distribution system to maximize deliverability.
• Shareable email campaign analytics.
• Unlimited email sending.
• Ability to create and send surveys.
• Ability to send segmented campaigns.
• Built-in A/B testing.
• Automatic unsubscribe and bounce management.
• Ability to build mailing lists.
• Ability to schedule email sending.
• Ability to send new campaigns as replies to answered emails

Woodpecker

Woodpecker is a cold email software with three custom products that are tailored to cold emailing and lead generation. It can be easily integrated with all of your software and email providers.

Features:

• Personalization.
• Ability to create customized follow-up sequences that automatically respond to prospect actions.
• Auto-warmer to warm up your domain and protect your emails from landing in unimportant tabs or spam.
• Tracking and analytics.
• Ability to verify your email list before sending it to minimize inaccurate results.
• Ability to create, edit, share, and store email templates easily.
• Built-in A/B testing.
• Ability to catch email delivery issues.
• Automatic bounce shield.

QuickMail

QuickMail is a cold email software that was built with the main focus of deliverability. They offer advanced metrics, automation, and personalization.

Features:

• Personalization.
• Automated follow-ups.
• Auto-warmer to improve deliverability.
• Reporting.
• Ability to use multiple inboxes per campaign to avoid spam filters.
• Built-in A/B testing.

MailRush

MailRush is an email service provider and automation tool for B2B cold email outreach. The MailRush email service has been specially crafted to optimize B2B email outreach campaigns while safeguarding the sender's reputation and enabling primary inbox placement.

Features:

• Personalization.
• Ability to schedule email follow-ups.
• Email warmer to improve deliverability.
• Tracking.
• Ability to verify emails before sending.
• Ability to assess email copy for spam.
• Unsubscription automation.

Klenty

Klenty is a sales engagement platform that allows you to systematically execute outreach across multiple channels, follow up with context, and open new conversations at scale. They offer multichannel outreach which enables you to engage with prospects via email, text, LinkedIn, and Dialer.

Features:

• Personalization.
• Automated follow-ups.
• Consistent email deliverability due to email validation, cadence throttle, and custom domain tracking.
• Team and cadence reporting.
• Multichannel outreach.
• Built-in A/B testing.
• Auto-reply and bounce detection.

Three Steps to Drive Conversions

Cold emailing requires three steps. Gather a list of prospects, find their email addresses, and include them in your cold email campaign. By using Anymail Finder with a cold email outreach tool, you can save time and effort manually collecting and sending individual emails.

Benefit from improved personalization and scalability with any of these tools and immediately optimize the cold email process, increase response rates, and ultimately drive engagement and conversions from thousands of targeted recipients