Michael Layfield Ms Email Address

Senior Director of Global Strategy and Commercial Development: Precision Animal Health

Zoetis Inc is a pharmaceutical company which focuses on the production of medicines and vaccinations for animals.

Michael Layfield is a performance-driven and process-focused Business Leadership Executive, showcasing advanced knowledge and exposure across the animal health industry within biotechnology, pharmaceuticals, genetics, and biopharmaceuticals domains. He is experienced in leading and implementing top-of-funnel marketing strategies to maximize market coverage while driving business success, growth, and expansion on a yearly basis. He offers 25+ years of transferable experience in developing world-class corporate models to lead new business development, product positioning, marketing strategy, and related commercial activities. He executes best-in-class sales and marketing leadership plans to achieve business development goals and build rapport with valued clientele to generate long-term engagements. He leverages technology to build innovative solutions while facilitating process improvements, streamlining operations, and cost optimization. As a versatile and highly dedicated business management professional, Michael provides enterprise-wide recommendations to support organization decision-making and investments by leveraging deep cross-functional experience across legal, manufacturing, R&D, regulatory, technical, finance, and talent management. He champions marketing leadership, market access, commercial analytics, forecasting, new product planning, portfolio strategy development, pricing, brand positioning, and resource planning. He provides commercial analysis and direction for the development/management of product pipeline while ensuring global plans for existing/future products align with U.S. & global market requirements. He has a track record of consistently exceeding expectations, KPIs, and relevant metrics while providing leadership, strategic vision, and functional expertise to steer businesses to achieve successful commercialization of products. Through a personal philosophy promoting cultures of inclusion and collaboration, Michael empowers diverse teams to achieve business goals via effective training and development initiatives to elevate personal performance and team synergy. He exhibits subject matter expertise in commercial initiatives, involving marketing and selling products, target market engagement, organization development, and global strategy formulation. He manages multiple projects from concept to execution, using leadership and prioritization to complete deliverables on time, under budget, and in alignment with operational priorities. Posts represent his own experiences and are not intended to reflect the position of Zoetis