Martin Bahr Email Address

Managing Director

WellPet is home to the family of premium pet food and treat brands including Wellness®, Old Mother Hubbard®, Eagle Pack® and Holistic Select®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depends on us. Today, our team of animal lovers, nutritionists and vets are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first. Within the last decade, we officially have become the #1 independent, family-owned natural pet food company in the U.S and remain focused on delivering great products and innovation that will continue to differentiate and drive growth for the pet specialty channel. As we like to say, we do more than make pet food. We create wellness. And, we are proud to know that we’ve inspired true believers who have seen the difference our food makes. We, as employees and members of the WellPet community, are a family of pet parents who believe in doing more for our furry loved ones through wholesome food you can trust and uncompromising nutrition.

Long track record of sustained revenue, profit and share growth in the FMCG industry. Twenty years of international experience in marketing, sales and GM roles leading small to mid size multi-disciplinary teams in a regional capacity and business growth across Europe and Asia. Currently establishing and growing WellPet's presence in Asia Pacific by driving and coaching passionate and highly motived teams who work with me leading winning businesses and brands; making them trailblazers and icons in the category and markets where they operate. Key Strengths Profile: •Setting up and building businesses including whitespace entry and regional brand expansion both strategy and execution •Leading, coaching and motivating multi-disciplinary and cross cultural teams in a global setting •Balancing the delivery of 'Friday's Payroll' and driving long term brand fundamentals to create shareholder value •Distributor operation set-up and daily operations management including setup of scalable regional supply chains •Balancing organic business growth, strategic acquisitions and JVs to achieve growth objectives •Languages: fluent English, German, and basic French, Thai