Kurt Vogel Email Address

Director of Product Development

WellPet is home to the family of premium pet food and treat brands including Wellness®, Old Mother Hubbard®, Eagle Pack® and Holistic Select®. For more than 100 years, WellPet has delivered on the promise of doing whatever it takes to make the healthiest natural products for the pets that depends on us. Today, our team of animal lovers, nutritionists and vets are committed to carrying forth our strong heritage, continuing to find new ways to bring innovation, nutritional excellence and product quality to our family of natural brands, always putting pet health first. Within the last decade, we officially have become the #1 independent, family-owned natural pet food company in the U.S and remain focused on delivering great products and innovation that will continue to differentiate and drive growth for the pet specialty channel. As we like to say, we do more than make pet food. We create wellness. And, we are proud to know that we’ve inspired true believers who have seen the difference our food makes. We, as employees and members of the WellPet community, are a family of pet parents who believe in doing more for our furry loved ones through wholesome food you can trust and uncompromising nutrition.

Senior eCommerce Leader accelerating omni-channel capability and performance Senior Business Leader with 10+ years of experience diversity across eCommerce, D2C and traditional retail, as well as across sales, account management, digital marketing, supply chain and team leadership. With the increasing rate of change in retail, my passion is understanding the shifts in consumer behavior and driving my organizations to outpace them to achieve market leadership. SELECT ACCOMPLISHMENTS:  Lead eCommerce team responsible for 70% YoY growth over last 3 years  Developing digital shelf content deemed “Best In Class” by Amazon  Leading and developing partnership with 2 of the top 4 customers in company  Negotiating our 2018 joint-business plans internally and externally, including programing, forecast and budget  Activating digital marketing campaigns that yielded industry-leading ROI  Relaunching and operating a direct-to- consumer retail site  Establishing internal standards and tools for eCommerce forecasting and analytics