Richa Bayala Email Address

Head of Growth and Retention, Consumer Group

Formerly Elance-oDesk, Upwork is a freelance talent platform. The platform helps businesses quickly find freelancers by using the Upwork Message Center; a new chat tool.

Results-oriented Marketing and Product Leader with Extensive Experience Creating Hypothesis-Driven Growth and Retention strategies by Focusing on key Customer Problems in Multiple Lifecycle Stages of the User Journey 17+ years of hands-on experience building strategy and operations for customer growth, engagement and retention programs at startups as well as global corporations Deep expertise in marketplaces, e-commerce, online, email and direct marketing powered by strong program management, test design & measurement, product & business analytics Experience leading global projects with cross functional teams: product, engineering, user experience research, analytics, finance, operations across geographies, influencing various levels of management Skilled in SQL, python, advanced analytics, database design, data warehousing, reporting tools, ESP campaign management Strong analytical aptitude, communication & problem solving skills, results and data driven, action oriented, passionate about innovation, creativity, team building and people management Core Competencies Growth | Marketing | Product Management | CRM | Email Marketing | Strategy and Operations | A/B Testing | Team Management | Data Analytics | Digital Marketing | Innovation | SQL | Responsys | Innovation