Richard Gellman Email Address

Director of Business Development and Talent Acquisition and Digital Marketing and Team Building

Tourneau, the largest luxury watch retailer in the United States, was established in 1900. Renowned for its unparalleled customer service and extensive selection of new and Certified Pre-Owned watches, Tourneau offers more than 8,000 unique styles from over 100 world-famous brands, including Rolex, Patek Philippe, Cartier, Breitling, Vacheron Constantin, Jaeger-LeCoultre, IWC, Panerai, TAG Heuer, and Longines. In addition to expert service and repairs facilities, Tourneau also purchases and trades timepieces online and in stores nationwide.

Senior marketing leader profitably developing and growing client relationships, initiating strategic partnerships, and customer lifetime value to over $100M in new business revenue growth at top-tier retail brands, Tourneau and Lord & Taylor. Proven track record developing diverse teams and leading performance marketing, branding, media, advertising, communications, CRM, Public Relations, Talent Acquisition, and integrating multi-channel marketing as well as sponsorships and events. CUSTOMER LIFETIME VALUE AND NEW MARKET REVENUE GROWTH LEADER -Grew customer lifetime value delivering $50M incremental revenue, increasing digital traffic 5X with ground -breaking promotions built through collaboration with major credit card companies. -Delivered $90M incremental annual revenue, developing new strategic partnership with China to drive new customer growth. -Identified customer insights and analytics to expand into new market segment, delivered $12M incremental 1st year sales and double digit annual sales growth. INNOVATIVE CUSTOMER EXPERIENCE BUILDER AND BUSINESS DEVELOPMENT -Generated 30% increase in YOY traffic and 13% uptick in brand awareness, enhancing omni-channel customer experiences with innovative digital and in-store activations. -Developed holistic integrated marketing communications strategy focused on customer experiences that delight and differentiate, delivered over 600 sponsorships, activations, and customer events, resulting in 42% increase in share of wallet across global partnership portfolio. CLIENT RELATIONSHIPS AND COMMERCIAL BRAND STRATEGY -Developed differentiated brand and growth strategies for +50 market leading global partners and luxury brands including Rolex, Cartier, Estee Lauder, Omega, and Lancôme, negotiated over $100M in total marketing contribution- consistently increasing partners' program spend. -Implemented multi-channel, high touch focused media approach, generated ~8% increase in brand engagement and ~14% improvement in customer retention in <12 months. -Negotiated best-in-class media pricing while increasing relevant media exposure, delivered 30% cost savings while maintaining and then increasing, brand awareness. CONTACT: richegell@gmail.com or 917-822-8470.