TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Rising, and unique experiences via TIDAL X. TIDAL is available in 52 countries, with more than a 42.5 million song catalog and over 140,000 high quality videos.
I'm a growth marketing professional who enjoys working on campaign management across channels like: Facebook, Snapchat, Twitter, Reddit, Pinterest, Google Ads, Apple Search Ads, Liftoff, Bidease, Applovin and IronSource. In my current role, I'm working with clients across Health & Fitness, Mental Health, Finance, Food & Beverage, Gaming, Casino, & Shopping. I work with cross-functional team across Sales, Product, Creative, and Data to idealize the most effective retargeting strategy. I own the campaign set up and ideation, asset development and iterations, deployment, testing, optimization, analysis, and reporting. I also present results, new ideas on testing and connect with clients to guarantee we're hitting their KPI targets like CPA, ROAS and LTV. Outside of work, I love making and enjoying coffee while playing wordle to get the brain juices going, scroll through LinkedIn to get learn new industry updates, scroll endlessly through TikTok to watch funny dog videos and trying out new drink (can also be alcoholic) and food recipes.
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