User Acquisition Lead, Premium Games
TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Rising, and unique experiences via TIDAL X. TIDAL is available in 52 countries, with more than a 42.5 million song catalog and over 140,000 high quality videos.
I love the intersection of psychology, emotional marketing, art, and science in growth marketing. I'm a full stack growth marketer with expertise in the gaming, entertainment, and DTC subscription space. I've managed over $100M+ of performance marketing spend across my career, have 10+ years of building and implementing scalable growth blueprints, and have led and built out high performing growth and user acquisition teams across companies of all sizes.