Erik Gerson Email Address

Direct Marketer, User Acquisition, Customer Retention, Data Analytics, Customer Care and Customer Experience Executive

TIDAL is a global, experiential, entertainment platform built for fans, directly from artists around the world. TIDAL members enjoy exclusively curated content that directly connect artists with their fans in multiple ways. The service offers high-fidelity, CD sound quality music, high resolution video, an opportunity to discover new artists via TIDAL Rising, and unique experiences via TIDAL X. TIDAL is available in 52 countries, with more than a 42.5 million song catalog and over 140,000 high quality videos.

Results oriented marketing executive skilled in acquiring and retaining customers across channels and across verticals. Strategic business sense, adept at analyzing, identifying and capitalizing on unseen opportunities. Areas of expertise include: customer acquisition and retention, CRM, customer experience management, e-commerce, digital marketing, social media, telesales, channel management and execution, direct marketing, business analytics, database marketing and operations management, BPO Management.