Senior Vice President, Marketing
SP+ links innovation with market-based expertise in Parking, Transportation, Facility Maintenance, Event Logistics and Security.
Results focused Marketing and Business Administration executive with extensive experience leading organizations responsible for brand management, e-commerce, online marketing, promotions management, customer communications, partner/sponsorship marketing, and online product P&L. Leadership positions held have demonstrated the ability to develop and manage highly effective marketing organizations that include direct, matrix, and cross-organization teams. Specialties: Consumer Marketing Executive with expertise in: * Digital Marketing - SEM, SEO, Affiliate, Display, and Email * E-Commerce and Website Management * P&L Responsibility * Brand Management * Market Plan Development and Execution * Communications Strategy Development and Implementation * Customer Lifecycle * Retention and Loyalty Program Administration * Revenue and Market Share Growth * Marketing Operations Management * Budget and Financial Management * Team Leadership and Development
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