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Vice President, Marketing

Spireon, Inc. is the leading provider of aftermarket telematics solutions in the U.S., providing businesses and consumers with powerful insights to track, manage and protect their most valuable assets. The award-winning Spireon NSpire platform delivers rich information from any connected vehicle or asset, supporting more than 3.75 million active subscribers across the company s growing suite of product offerings, and processing over 1 billion data events every quarter.Spireon solutions service a wide range of customers, including new and used car dealers, lenders and financial institutions, rental car agencies, insurers, consumers, and fleet, trailer and asset management companies.

You know you’re a marketer at heart - if you like to tell stories. Well, I have been telling stories for over 25 years and those stories have taken me to so many different places. Fom avocados and weight loss to telephony and pet care to security and technology, the brands I've influence are truly amazing! It all started in advertising for me at Leo Burnett USA right out of college. From there, I stepped into a sales role at the Discovery Channel. As my career progressed, Jenny Craig tapped into my creative side. For the past several years, I've been focused on lifecycle management developing integrated marketing campaigns and programs to drive leads, increase conversion and build loyalty. I have been instrumental in creating marketing success for start-up companies and brick and mortar organizations, championed brands on and offline, and established and optimized demand generation as well as programs focused on customer life cycle management and media relations. During my tenure at HID Global and Spireon, I have been a driving force behind the implementation of marketing automation. I have truly been fortunate! Focus Areas: Awareness, Acquisition, Conversion and Retention Core Competencies Include: Strategy, Brand Management, Demand Generation, Lifecycle Management (Building Journey Maps), Creative, Industry & Media Relations, Customer Experience I've directly managed small and medium sized teams of creatives, campaign managers, SEM managers, event coordinators, copywriters, developers, content management and web designers and media planners and buyers. I've also managed multi-million dollar budgets and driven memorable impact and ROI. I guess you can say, I am passionate about human-to-human marketing strategies and innovations.