Pressesprecherin
The Digital Transformation and Intelligence Platform of Software AG helps enterprises achieve new levels of innovation to adapt to future changes.
Bärbel has held progressively senior management roles, successfully solving complex (and simple) communication B2B problems for entrepreneurial start up ventures and global, multinational corporations. She likes to make a difference with words. Expertise in Global Public Relations programs, Industry Analyst Relations, Corporate Positioning and Messaging. Digital/Social Marketing, Events,Creative/Design Direction, and internal/employee communications.
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