Claire Hawley Email Address

Vice President, Consumer Experience Optimization

SiriusXM delivers audio entertainment to vehicles from every major automaker, smartphones and mobile devices. SiriusXM is also a leading provider of connected vehicle services, including safety, security and convenience features, plus traffic, weather, and data to cars, trucks, boats, and aircraft.

Versatile, results-oriented digital strategist with progressive experience leading teams in search engine optimization and marketing (SEO/SEM), social media, brand loyalty and engagement, media buying, pay-per-click (PPC), analytics, conversion optimization, product management and content strategy. Passionate leader with a broad background in product development, audience acquisition and retention, and a keen ability to motivate, organize and develop cross-functional teams for success. Specialties: - Search engine optimization (SEO) - Social media marketing and engagement strategy - Paid search campaigns and digital media buying (SEM/PPC/programmatic) - Newsletter and email marketing - Mobile app growth and engagement (push notifications, app store optimization) - Direct response conversion optimization and ecommerce revenue growth - CRM, database marketing automation and micro-targeting strategy - SEO site architecture development and taxonomies - User Generated Content (UGC) and community development - Digital analytics, a/b testing and optimization - Content strategy and product development