Director of Marketing Communications
SIG SAUER management team is made up of experienced individuals that work together as a cohesive team to provide customers with the finest of products, training, and services in the firearms industry. The Swiss Industrial Group (SIG) sold SIGARMS in October 2000, to Michael Lke and Thomas Ortmeier, two German entrepreneurs. Mr. Lke and Mr. Ortmeier, both successful in the industrial textile industry, were looking to expand into new business sectors. Their new ownership has provided SIG SAUER with a renewed sense of pride and ownership that is reflected in our commitment to our customers, suppliers and shareholders.
A senior marketing leader with a proven track record of guiding marketing teams to category-leading results. My experience in both product line strategy and brand communications allows me to maintain a holistic marketing approach and find the balance between short and long-term business objectives. I have overseen highly successful brand transformations, integrated marketing campaigns, partnership marketing projects and product line expansions.
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