Senior Director, Digital Marketing and Operations
Sierra Wireless is expanding the wireless world with a comprehensive offering of hardware, software, and connected services for mobile lifestyles and M2M communications. Our customers rely on us for innovative, reliable, high-performing solutions and early access to new wireless technologies.
•Senior strategic, goal- and results-driven marketing leader whose accomplishments reflect outstanding marketing experience, instincts and knowledge, strong leadership skills and a commitment to delivering exceptional customer experiences.•Leader, developer and implementer of strategic plans to reinforce brand messaging, drive ecommerce revenue and generate leads, using SEO, paid search campaigns, display advertising, conversion optimization, direct response campaigns, social media, digital publications, mobile and web apps and user-centric web development. •Global subject matter expert in all areas of digital marketing, in touch with the latest trends and emerging technologies in online marketing. Develop and implement leading edge capabilities such as marketing automation, retargeting (Google Ad Network and Facebook) and conversion optimization.•Cross-functional manager who ensures success by working with teams in Marketing (Operations, Creative Communications, Product Management, Product Marketing), Sales and IT.
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