In our 45th year of farming, we own eleven estate vineyards located along a 70-mile spread of the Salinas Valley. We built a state-of-the-art winery with a crushing capacity of 30,000 tons, as well as a smaller Reserve Winery where the small production wines of Scheid Vineyards are crafted. With 4,000 acres of vineyards, we sell the majority of our production as custom-made wines to other wineries.
Strategic plan development, managing execution and measuring results. Long-term brand, product and package development complemented with international, domestic and regional programs. Multi-channel sales and marketing - including B2C inbound/outbound programs and cultivating B2B strategic partnerships. Specialties: Marketing department and agency management. Consumer insight and category research, innovative product and program development. Budget formulation and P&L tracking. Business presentations and reviews. Motivated, innovative, dependable and trustworthy.
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