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Gabriel Wambua Email Address


Job Title

Assistant Marketing Manager


We provide voice, data, financial services and enterprise solutions for a range of subscribers, small businesses and government, using a variety of platforms. As the biggest communication company in East and Central Africa, Safaricom delights over 25.1 million subscribers, providing over 200,000 touch points for its customers and offering over 100 different products under its portfolio. Listed on the Nairobi Stock Exchange and with annual revenues in excess of Kshs 100 Billion, Safaricom invested Kshs 27.78 billion in infrastructure this year, providing over half of Kenya's population with 3G coverage and providing 2G coverage to 90% of Kenyans. Safaricom has harnessed its proprietary fibre infrastructure to build a dedicated enterprise business which provides managed IT services to clients in the East African region. Safaricom pioneered commercial mobile money transfer globally through M-PESA, the most successful service of its kind anywhere in the world. Launched in March 2007, M-PESA now has over 22 million customers and over 85,000 Agent outlets countrywide.


I believe that customer insights should drive our engagement with our customers. It's not enough to think we know the customer. In marketing we need to be actors, get in character, get inspired by the character of our customers so that we can provide them with solutions that add value to them. Only by doing this can we pride ourselves in the oscar of WINNING IN THE MARKET PLACE.

Last University
Strathmore University
Lives in Kenya.

Other people working at Safaricom:

Thibaud RerolleChief Technology Officer
Sanda OjiamboHead of Corporate Responsibility
Sella Caroline WekesaSenior Manager Enterprise and Public Sector Sales
Antony KiarieVAS Messaging Senior Manager
Julius OpanyCivil Structural Engineer
Sondra SchumacherAccounting Coordinator
Martin G NjugunaAudit Manager
Samson KanaiRoad Safety Programme Coordinator
D. Po***@safaricom.co.ke

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