Simon Hunt Email Address

Director, Web Marketing

Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and Roku Streaming Stick are sold through major retailers in the U.S., Canada, the U.K. and the Republic of Ireland. Roku is privately held and headquartered in Saratoga, Calif., U.S.

Senior digital strategist accomplished in the areas of web strategy, product management, program management, and global leadership. Passion for building great digital journeys that marry business goals and stakeholders vision with customer needs and visit intent into a relevant contextual experience. Goal focused to give customers positive long-lasting memories of the brand beyond just the web. Strategic – Recognized as a critical thinker and problem solver with a unique ability to work across diverse groups, build consensus and drive decision-making. Storyteller – Passionate about understanding and designing customer journeys that marry brand and business goals together in a seamless and engaging way with a focus on excellent UX and content. Problem Solver – Detail-oriented with an eye for accuracy, consistency, and design aesthetics while thinking outside the box to come up with original and creative ideas and solutions. Mentor – Take an active role in helping team members grow and learn new skills, providing guidance and support to ensure they achieve goals and reach full potential. Collaborator – Known for networking, fostering relationships, and effective communication with a sense of humor. Enjoy interacting and presenting at all levels of management and with the ability to build trust and influence decisions. ACCOMPLISHMENTS •Oversaw the launch of bringing the Roku on-device search to Roku.com resulting in a 300%+ increase in SEO traffic in the first year. •Drove the strategy and execution of the Roku in-house CMS improving the time-to-market of web updates from 3-10 business days to a few hours. •Championed the selection and adoption of web data visualization tool to provide additional insights into the customer journey and page level use of Roku.com. •Web Strategy/Web Marketing lead for the Adobe M&A team. Facilitated more than 10 acquisitions. Drove the announce and close strategies for the sites. •Defined and drove the strategy, requirements, and deployment of the Adobe Creative Suite 4 suite selector and upgrade tools. Over $2M in order participation in the first 90 days. •Coordinated the launch of the first direct e-commerce site for Sony VAIO. •Co-inventor of Patent #6,223,215 - an Internet technology that permits the tracking of a customer transaction, source to sale, through http and SSL Internet sessions for Sony e-commerce systems