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Simon Hunt Email Address


Job Title

Director, Web Marketing


Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and Roku Streaming Stick are sold through major retailers in the U.S., Canada, the U.K. and the Republic of Ireland. Roku is privately held and headquartered in Saratoga, Calif., U.S.


Senior digital strategist accomplished in the areas of web strategy, product management, program management, and global leadership. Passion for building great digital journeys that marry business goals and stakeholders vision with customer needs and visit intent into a relevant contextual experience. Goal focused to give customers positive long-lasting memories of the brand beyond just the web. Strategic – Recognized as a critical thinker and problem solver with a unique ability to work across diverse groups, build consensus and drive decision-making. Storyteller – Passionate about understanding and designing customer journeys that marry brand and business goals together in a seamless and engaging way with a focus on excellent UX and content. Problem Solver – Detail-oriented with an eye for accuracy, consistency, and design aesthetics while thinking outside the box to come up with original and creative ideas and solutions. Mentor – Take an active role in helping team members grow and learn new skills, providing guidance and support to ensure they achieve goals and reach full potential. Collaborator – Known for networking, fostering relationships, and effective communication with a sense of humor. Enjoy interacting and presenting at all levels of management and with the ability to build trust and influence decisions. ACCOMPLISHMENTS •Oversaw the launch of bringing the Roku on-device search to Roku.com resulting in a 300%+ increase in SEO traffic in the first year. •Drove the strategy and execution of the Roku in-house CMS improving the time-to-market of web updates from 3-10 business days to a few hours. •Championed the selection and adoption of web data visualization tool to provide additional insights into the customer journey and page level use of Roku.com. •Web Strategy/Web Marketing lead for the Adobe M&A team. Facilitated more than 10 acquisitions. Drove the announce and close strategies for the sites. •Defined and drove the strategy, requirements, and deployment of the Adobe Creative Suite 4 suite selector and upgrade tools. Over $2M in order participation in the first 90 days. •Coordinated the launch of the first direct e-commerce site for Sony VAIO. •Co-inventor of Patent #6,223,215 - an Internet technology that permits the tracking of a customer transaction, source to sale, through http and SSL Internet sessions for Sony e-commerce systems

Based in San Jose.

Other people working at Roku:

John KanalakisDirector of Engineering
Evans Earnest******@roku.com
Shelly WilliamsAccount Management Assistant
Steve LoudenMember, Board of Directors
John BergmanDirector, Performance Marketing
Leslie McCuePresident
Randy AhnDirector, Programming Product Strategy
John CarterDigital Media, Connected TV, and Active Transportation Specialist
Tom LoveChief Strategy and Insights Officer
Komal BajajSenior Principal Design Researcher
Ali M VassighVice President of User Experience
Anthony WoodFounder and Chief Executive Officer
James SamfordHead of Investor Relations
Christi KozManaging Director
Clarence WorthingtonVice President, Operations
T. Natividad**********@roku.com
Troy Fenner*******@roku.com
Donna KrasnerSenior Director, Head of Global Human Capital Management
Tricia MifsudCommunications, Public Relations, Social Media and Brand Marketing
Eric Listol*******@roku.com
Vincent ThaiImproving the Customer Interaction
Neil CollinsVault Manager
Tyrone BalajadiaTech Lead and Supervisor
Mark GoodwinVice President On-Device Viewer Experiences, Delight and Visual Quality

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