Director, Web Marketing
Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and Roku Streaming Stick are sold through major retailers in the U.S., Canada, the U.K. and the Republic of Ireland. Roku is privately held and headquartered in Saratoga, Calif., U.S.
I am a skilled senior web and content strategist with proven online marketing, content strategy, and team leadership experience. I live to guide projects through the full marketing life cycle—from business strategy and content development through to implementation and optimization. A rare combination of being a strategic thinker, yet detail-oriented, with a unique ability to work with diverse groups and drive decision-making. The go-to source for strategy – I'm a recognized leader and trusted resource. I have been leading strategy for Adobe and other companies for many years. People trust my opinion because they know it is based on experience. Detail-oriented – In addition to being able to see the big picture, I am also thorough. I can foresee potential pitfalls and remove obstacles to ensure the team is successful. I take a hands-on approach, which keeps me close to the progress of any given program, project, or task. Relationship building and collaboration – I'm known for my networking, collaboration and sense of humor. I'm able to manage across organizations and have led many virtual teams. I am comfortable interacting with all levels of management and with my ability to influence decisions. ACCOMPLISHMENTS • Web strategy champion for Adobe Education: Students and Institutions—exceeded our 2013 subscription target by 65% by optimizing our conversion rates to the highest of any segment on Adobe.com. • Owned the web strategy for Back-to-School 2013. Initiated the idea, defined requirements and launched Adobe’s first responsive designed website. BTS 2013 was the model for future mobile experiences both strategically and tactically. • Defined and drove the strategy, requirements, and deployment of the Creative Suite 4 suite selector and upgrade tools. Over $2M in order participation in the first 90 days. • Web Strategy lead for the Adobe M&A team. Facilitated more than 10 acquisitions.
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