Ali M Vassigh Email Address

Vice President of User Experience

Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and Roku Streaming Stick are sold through major retailers in the U.S., Canada, the U.K. and the Republic of Ireland. Roku is privately held and headquartered in Saratoga, Calif., U.S.

A proven leader with a record of delivering multi-million dollar growth for start-ups and Fortune 500 companies. An innovator and key participant on management teams in developing game-changing ideas and strategies that impact and disrupt entire industries. Successful in identifying and capitalizing on emerging market opportunities through research, design and innovation. Pilot teams in creating and turning patentable ideas into unique v1 consumer products with outstanding User Interfaces that ensure an exceptional User Experience. Select Accomplishments • Achieved user engagement market leadership for Roku, out-pacing Apple, Chromecast and Amazon. • Created new revenue stream at Roku by providing design personalization and engineering efficiency. • Expanded product platform UX, delivering first Roku TV product designs to great acclaim. • Pioneered new-to-the-world UI platform for Xbox Kinect, selling 10M units in 3 months. • Built UX team from 4 to 20+ cross-disciplinary designers for the Microsoft Surface (“Play Table”). • Launched startup, securing funding and navigating company through acquisition and merger. • Fueled innovation and won buy-in for internal product development at NCR. Core Competencies Strategic / Tactical Planning • Change Agent • Patents Product Development • Sales & Marketing • Product User Experience Project Management • UI Platforms • Budgets Client Relations • R&D • Prototype & Testing Specialties: Integrating UX research, design, and innovation; 1, 2 & 10 foot UIs; design for unique HW/SW input and interactions; team management; user-centered system design.