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Ali M Vassigh Email Address


Job Title

Vice President of User Experience


Roku is the creator of a popular streaming platform for delivering entertainment to the TV. Roku streaming players and Roku Streaming Stick are sold through major retailers in the U.S., Canada, the U.K. and the Republic of Ireland. Roku is privately held and headquartered in Saratoga, Calif., U.S.


A proven leader with a record of delivering multi-million dollar growth for start-ups and Fortune 500 companies. An innovator and key participant on management teams in developing game-changing ideas and strategies that impact and disrupt entire industries. Successful in identifying and capitalizing on emerging market opportunities through research, design and innovation. Pilot teams in creating and turning patentable ideas into unique v1 consumer products with outstanding User Interfaces that ensure an exceptional User Experience. Select Accomplishments • Achieved user engagement market leadership for Roku, out-pacing Apple, Chromecast and Amazon. • Created new revenue stream at Roku by providing design personalization and engineering efficiency. • Expanded product platform UX, delivering first Roku TV product designs to great acclaim. • Pioneered new-to-the-world UI platform for Xbox Kinect, selling 10M units in 3 months. • Built UX team from 4 to 20+ cross-disciplinary designers for the Microsoft Surface (“Play Table”). • Launched startup, securing funding and navigating company through acquisition and merger. • Fueled innovation and won buy-in for internal product development at NCR. Core Competencies Strategic / Tactical Planning • Change Agent • Patents Product Development • Sales & Marketing • Product User Experience Project Management • UI Platforms • Budgets Client Relations • R&D • Prototype & Testing Specialties: Integrating UX research, design, and innovation; 1, 2 & 10 foot UIs; design for unique HW/SW input and interactions; team management; user-centered system design.

Last University
Went to University of California, San Diego
Based in Saratoga, California, United States.

Other people working at Roku:

John KanalakisDirector of Engineering
Evans Earnest******@roku.com
Shelly WilliamsAccount Management Assistant
Steve LoudenMember, Board of Directors
John BergmanDirector, Performance Marketing
Leslie McCuePresident
Randy AhnDirector, Programming Product Strategy
John CarterDigital Media, Connected TV, and Active Transportation Specialist
Tom LoveChief Strategy and Insights Officer
Komal BajajSenior Principal Design Researcher
Anthony WoodFounder and Chief Executive Officer
James SamfordHead of Investor Relations
Christi KozManaging Director
Clarence WorthingtonVice President, Operations
T. Natividad**********@roku.com
Troy Fenner*******@roku.com
Donna KrasnerSenior Director, Head of Global Human Capital Management
Simon HuntDirector, Web Marketing
Tricia MifsudCommunications, Public Relations, Social Media and Brand Marketing
Eric Listol*******@roku.com
Vincent ThaiImproving the Customer Interaction
Neil CollinsVault Manager
Tyrone BalajadiaTech Lead and Supervisor
Mark GoodwinVice President On-Device Viewer Experiences, Delight and Visual Quality

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