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Tracy Hansen Email Address

abcdefghij@renaissance.com

Job Title

Member

Company
Renaissance Learning

Renaissance learning, Inc. (Renaissance) is a provider of cloud based assessment, teaching, and learning solutions. It provides computer based assessment technology for kindergarten to standard twelve students. The companys products include Assess, Teach and Learn. Its tools provide daily formative assessment and periodic progress-monitoring technology to improve the core curriculum, support differentiated instruction, and personalize practice in writing, reading and math. Renaissance learning tools are created and developed by researchers, educators, content area experts, technologists, and data scientists. The company distributes products to its customers across the world. It has presence in Europe and North America through its offices and subsidiaries. Renaissance is headquartered in Wisconsin, the US.

Bio

Executive with deep experience leading marketing teams in from start ups to global fortune 500 companies. I craft and launch brand strategies to advance organizational vision, accelerate business transformation, and influence customer behaviors. I am a leading-edge student of “disruptive innovation,” championing ideas that stretch boundaries, mobilize teams, drive change and deliver revenue. Brand Strategy and Positioning: Redesigned messaging and executed leading-edge strategies to position companies for success in highly competitive and dynamic technology spaces. Revenue Driven: Launched multifaceted GTM strategies, restructuring marketing organization focusing on communications, operational design to deliver exceptional customer experiences, and demonstrating value by delivering >80% of new revenue sourced by marketing for direct and channel GTM models. Go-to-Market Innovation: Pioneered award-winning digital strategies using full marketing stack, such as: advertising, demand campaigns, content marketing, eMarketing, PR, analyst relations, social media, video storytelling and more. Leveraged ‘Pragmatic’ framework to establish readiness & support initiatives for direct and indirect selling models. Customer Advocacy: Envisioned customer experiences using analytics and organizational design to build thought leadership programs focused on content marketing. Won top honors from Content Marketing Institute and consistently exceeded customer reach goals with materials like references, storytelling and video. Operational Excellence: Strengthened marketing functions in all roles, building capability, professionalism, and impact, earning high marks in annual employee engagement studies. Created an integrated global marketing organization with presence in US, Asia and Europe

Last University
Graduated from Mills College
Location
Is based in Middleton.

Other people working at Renaissance Learning:

Chris BaulekeChief Executive Officer
Mark Angel Jr.**********@renaissance.com
Rakesh GeddamDevOps Tech Lead
Kim Shoemaker**********@renaissance.com
Karen WinnAccount Executive
Linda GermainVice President Marketing Operations
Chris DragonVice President Program Management Office
Sarah DifrancescoMember Board of Directors
Sue ReukaufVice President
Chad GrossExecutive Facilitating Agile Innovation and Kaizen Through DevOps With Scalable Automation, Collaboration, and Transparency
Kim MitchellStrategic Human Resources Executive and Talent Managment
Scott LandowskiVice President of Information Systems
Sam WatkinsAssistant Vice President of Sales Strategic Accounts
Danielle Morgan**********@renaissance.com
Sherri Voris**********@renaissance.com
Liz Perry*********@renaissance.com
Mark Kessler**********@renaissance.com

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