Luci Ogden Email Address
@purchasingpower.com
SENIOR DIRECTOR ACCOUNT-BASED-MARKETING
Provides opt-in payroll deduction programs to help customers' employees finance purchases of computers and home electronics and appliances.
I am a Marketer who unapologetically loves to work with Sales - driving revenue, growing existing customer value, and building strong brands. I have a sales background, 14+ years of B2B lifecycle marketing, and 8+ years of Account-Based-Marketing (ABM) specialization. I am a coach-player, happiest when building something new and making a tangible impact. Things I'm passionate about: - Account-Based Marketing - Lead Nurture & Scoring - Funnel Health & Optimization - Pipeline Acceleration Programs - Customer Marketing - Expansion Plans for Legacy Accounts - Multi-channel, Multi-touch GTM plans - Identifying New Avenues/Segments for Revenue Growth - Market knowledge: Small, Mid, and Enterprise Acquisition - Breaking through challenged markets ++++ - Certified in Account-Based-Marketing (ITSMA) - Proud Moment: Winner of Gold Stevie® Award for the Best Outbound Marketing Program of the Year (this campaign competed against 2700 entries from 46 countries!) - Fluent in English, Portuguese & Spanish
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