Dwayne Chambers Email Address

Executive Vice President Chief Marketing Officer

P.F. Changs China Bistro, Inc. (P.F. Changs) owns and operates two restaurant concepts under the names P.F. Changs China Bistro (Bistro) and Pei Wei Asian Diner (Pei Wei). As of December 28, 2008, P.F. Chang's owned and operated 189 full service Bistro restaurants that featured a blend of traditional Chinese cuisine. The Companys restaurants offer flavored, culinary creations, prepared from ingredients, including herbs and spices imported directly from China. The menu features traditional Chinese offerings and dishes. Its menu is complemented by a full-service bar offering a selection of wines, specialty drinks, Asian beers, cappuccino and espresso. Additionally, two Bistro restaurant located in Hawaii are operated under a joint venture agreement. As of December 28, 2008, it owned and operated 159 quick casual Pei Wei restaurants.

Dwayne Chambers is a Board Member, Chief Marketing Officer, and Advisor in the retail/hospitality/restaurant industries. Over the past 35 years, he has helped build brands including Checkers/Rally’s, Tijuana Flats, P.F. Chang's, Krispy Kreme, McDonald’s Restaurants, Sonic Drive-Ins, Red Robin Gourmet Burgers, Noodles & Company, and Fuddruckers. Dwayne is an accomplished c-level executive helping build global business strategies, branding, marketing, innovation, and leadership to drive results. He is experienced across the U.S. and in over 30 countries. Experienced working with private, public, and private-equity based companies in turnarounds, rebranding, propelling brands to the next level of growth, and preparing for transactions. As a change agent, he has developed highly productive teams, internal agency models, and successful business strategy shifts. His ability to identify and leverage key brand differentiators has helped him post over 30 years of same store sales increases. Specialties: Brand development, board leadership, innovation, business strategy, franchising, cutting edge digital, eCommerce, organic social, social media, SEO, media platform optimization, loyalty, sales performance, mobile marketing, event marketing, marketing strategy, field marketing, sports marketing, retail licensing, sponsorships, creative development, product and equipment R&D, menu development, corporate communications, consumer package goods, franchise relations, rebranding, and consumer research/analysis.