Ron Ticho Email Address

Vice President Corporate Strategy and External Affairs

OraSure Technologies is a leader in the development, manufacture and distribution of point-of-care diagnostic and collection devices and other technologies designed to detect or diagnose critical medical conditions. Its first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and HCV on the OraQuickA(r) platform, oral fluid sample collection, stabilization and preparation products for molecular diagnostic applications, and oral fluid laboratory tests for detecting various drugs of abuse. OraSure's portfolio of products is sold globally to various clinical laboratories, hospitals, clinics, community-based organizations and other public health organizations, research and academic institutions, distributors, government agencies, physicians' offices, commercial and industrial entities and consumers. The Company's products enable healthcare providers to deliver critical information to patients, empowering them to make decisions to improve and protect their health.

Strategic marketing communications executive with 25+ years of results driven success leading and executing marketing and communications campaigns. A passionate and skilled global marketing professional with hands-on healthcare, higher education and agency experience. Known for his ability to influence thinking, forge strategic alliances, lead cross functional teams and build consensus at the highest levels. NOTABLE ACCOMPLISHMENTS • Establishing Corporate Vision and Growth Strategy: co-led cross-functional team that researched, developed, aligned and communicated new corporate vision and growth strategy aimed at achieving double-digit annual growth over five years for OraSure Technologies.• Driving Revenues: OraSure revenues grew 120% during tenure as the Vice President, Strategic Marketing and then as Senior Vice President, Corporate Communications.• Launching Ground-breaking Innovations: successfully launched the first rapid diagnostic test kits for high burden infectious diseases such as HIV, hepatitis C and Ebola.• Executing Results-Driven Marketing Campaigns: Exceeded $300M development campaign goal (largest at the time) and executed campaign to propel Lehigh University from No. 51 to No. 33 in rankings among National Universities (U.S. News and World Report).CORE COMPETENCIESStrategic Marketing / CommunicationsThought Leadership and PositioningProduct Launches / Go-To-Market StrategiesBrand Strategy Development / ManagementMedia Relations / Crisis CommunicationsGovernment and Investor RelationsPublic Affairs and Advocacy Building Business Alliances and External AffairsLeadership and People DevelopmentIntegrated Media / Digital MarketingAdvertising Campaign ManagementMulti-Million Dollar Fiscal Management