Felesia McDonald Email Address

Presenter

Providence Equity becomes the lead investor in OEC. A leading global private equity firm with $45 billion in assets under management, Providence intends to help OEC expand its product offerings and parts delivery globally.

My daughter recently asked me, "Are you always thinking about user experience" after I made a comment about an online game that we were playing. The answer was "yes, I am because if it's done right you don't have to think about it!" Bad design irritates me..... which is what has led me to my passion as a UX Designer / Researcher. Understanding how the goals of the stakeholders and the needs of the user come together is the fun part of my job. UX Design and Research isn't work, it's what I truly enjoy being able to do every day. My definition of user experience design is not an emphasis on design but understanding the user's interaction throughout a product lifecycle. The research answers the "why" behind any design decision. Link to Kent State bio: https://www.kent.edu/iSchool/felesia-mcdonald Link to Worl IA Day 2019 presentation: https://www.youtube.com/watch?v=X15EKZLO23o&t=193s