President
At News America Marketing, we work with marketers - from the world's biggest CPG manufacturers to new start-ups - providing products and services to meet their marketing objectives.
Accomplished business leader with 20+ years of success in CPG, retail advertising, and incentive programming. Led in-store marketing and product development, implemented digital marketing technology, and managed businesses in the digital, mobile, and database marketing space relating to brand and shopper marketing solutions. Oversaw digital, in-store, and home-delivered media focused on M&A, new products, and international expansion. Areas of Expertise: Print & Digital Advertising | Incentive Programming | New Product Development | Strategic Planning Financial Evaluation | Acquisitions & Investments | IP Development | Cross-Functional Collaboration
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