Kelly Cooper Email Address
@moz.com
Director
Provides analytics software to track all of a website's SEO and inbound marketing efforts on one platform.
I use data based decision making to develop sound strategy, online marketing channels to promote brand enhancement & engage target markets, and analysis of website visitor behavior to optimize for conversions and usability. Teamwork, coffee and headphones are integral parts of the process. It's important to do what you love. My goal is to grow my career in online marketing and have a blast in the process. Specialties: • Marketing strategy for e-commerce and brick & mortar businesses • Website merchandising & optimization • ROI reporting and accountability • Vendor management and negotiation • Competitive analysis • Driving real business outcomes from social mobile channels • Demand generation / customer acquisition • Email marketing / marketing automation • Project management
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