Chief Marketing Officer
Provides analytics software to track all of a website's SEO and inbound marketing efforts on one platform.
Strategic executive and startup advisor with demonstrated success building and leading top-performing global b2b SaaS marketing teams connecting with audiences from SMBs to the world’s largest enterprises, directly and through reseller and co-marketing partners. 20+ years’ leadership experience across a broad range of marketing functions at large (Amazon, Yahoo!) and startup tech companies: −Marketing Strategy: ICP, growth strategy, go-to-market strategy −Demand/Lead Generation: multichannel digital marketing; challenger brands and new markets −Corporate Marketing: branding, PR, thought leadership, awareness −Product Marketing: positioning, messaging, pricing/packaging, collateral, sales enablement −Partner Marketing: online/offline co-marketing and partner enablement Track record for driving growth through multichannel-channel integrated campaigns across a wide variety of tactics, including digital advertising, content marketing, email, direct mail, social media, tradeshows, events, webinars, partners, and direct sales enablement/collateral development. Known as an exceptional communicator and skilled writer, presenter and public speaker.
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