Brittani Dinsmore Email Address

Director of Product Marketing and Lifecycle and Retention Marketing

Provides analytics software to track all of a website's SEO and inbound marketing efforts on one platform.

As the Head of Marketing at Stoke Ecommerce, a data analytics SaaS platform for online retailers, I lead the marketing strategy and execution that aligns with the product vision and business goals. I have 14 years of experience in subscription marketing, 10 years of experience in product marketing, and 5 years of experience in people management. My core competencies include omni-channel marketing, brand strategy, pricing and packaging, go-to-market, customer research, positioning and messaging, demand generation, lifecycle marketing, and marketing automation. I am a strategic, data-driven, and creative problem-solver with an owner and commercial mindset. I excel at leading cross-functional collaboration and influencing key stakeholders to deliver solutions that consider the customer, the market, the stage of the product, and the company's mission. I am passionate about driving product adoption and revenue growth for SaaS businesses by shaping market perception and customer behavior through effective marketing activities. I am also a trusted team leader and mentor who empowers others to achieve the vision.