Stephen Riegel Email Address

Vice President, Alliance Innovation

Use performance marketing to maximize your most profitable customer relationships through Connected CRM (customer relationship marketing).

Accomplished marketing executive with over 20 years of experience in engineering innovative solutions that connect companies directly to target audiences through technology, using market research, analytics, and tactics to clarify and direct digital strategies. Utilizes a show and tell consultative approach as demonstrated through the development of the Marketing Innovation Canvas (MIC) that has helped clients plan, execute and optimize their marketing efforts for repeatable successes and measurable results. Deep roots in navigating the adoption of Marketing Clouds with over 10 years of experience in core technologies across Adobe, Salesforce, Google, Oracle and Pega offerings. Driven growth across Dentsu’s clients and multiple industries that include Retail and Consumer Packaged Goods, Travel and Media Entertainment, Insurance, FIServe, Health Care, and Pharmaceutical Companies. Prior to joining Dentsu and Merkle, Steve co-founded B2B digital marketing agency Faction Media and proceeded to fill three critical roles. As director of search marketing, he built multimillion-dollar digital marketing plans spanning paid, owned and earned media. As director of insights and analytics, he led the measurement practice and devised campaign optimization strategies for Fortune 1000 companies. As partner, Steve ultimately helped Faction Media grow from startup to $10 million in revenue in just five years, putting the company on INC’s 5000 Fastest Growing Private Companies list for three years straight. Set vision and directed marketing strategy for a diverse set of global clients, employers and partners including: Costco, Samsung, T-Mobile, Sears, Johns Manville, Avaya, Cedar Fair, Feld Entertainment, Viking, Cisco, FCA, Level 3 Communications, Comcast, Aviva, Merkle, Goodyear, Visa, Adobe, amongst others. Specialties: Analytics, Insights, Digital Marketing, Search Marketing, PPC, Organic Search, Market Research, Data Strategies