Steve Riegel Email Address

Director and Solution Consulting

Use performance marketing to maximize your most profitable customer relationships through Connected CRM (customer relationship marketing).

Throughout my career, my ambition and enthusiasm for the promise of 1-to-1 Digital marketing, and all that it encompasses, has been unwavering. My constant goal has been to connect clients directly to their online target audience through market research, analysis, strategy, and design. My approach has been hailed by industry leaders such as Michael Campbell of Dynamic Media as “Best in Class” and “easily in the top 1% of search engine marketers”. As a Web Search pioneer, I documented the early years of Search in my first guidebook "A Taste of the Net". Following that, I spent several years in market and behavioral research as a Director of Quantitative Operations in firms owned by Susquehanna Broadcasting and COX Communications. I later returned to Search as the convergence of Internet function and marketing vision began and the world of interactive marketing as we now know it took shape. In 2001, I brought my Web marketing vision and practical experience together to create one of the first true search marketing firms in the country, SharpLink. With SharpLink, I worked “Search magic” in industries as diverse as Manufacturing, Travel, Marketing, Real Estate and Food and Beverage. In 2005, I co-founded Faction Media to better serve enterprise level B2B clients as a full service Digitally led Marketing agency, exposing them and myself to the ever evolving world of digital marketing. I was raised on market research, taught at the very beginning of search engine marketing and grown into a performance driven marketer through understanding the true value of analytics. My next step is pay off the promise of 1 to 1 marketing. Marketers that take this Concise Path will hear what their audiences say they want, understand the paths they take, and realize what they actually do. Specialties: Analytics, Insights, Digital Marketing, Search Marketing, PPC, Organic Search, Market Research, Data Strategies