Chief Executive Officer, EMEA CXM Line of Business
Use performance marketing to maximize your most profitable customer relationships through Connected CRM (customer relationship marketing).
As the global leader of Merkle and Dentsu CXM, I am focused on our clients' success, growing our business, and the well-being of our team of 15,000 world-class professionals. As the world's leading customer experience transformation business partner to the Fortune 1000, we believe the future of brand loyalty and competitive advantage is the customer experience. We empower the world’s leading brands to transform their data, technology, and organizational capabilities to deliver differentiated customer experiences. Partnering with our clients on their Customer Experience Transformation, we help them to re-imagine their company’s foundation through its data management, digital experience, and organizational infrastructure to one that empowers a customer-centered strategy. We build the sustained agility to follow and meet customer demand, context, and motivation with innovative personalized experiences. In doing so, our clients consistently achieve superior returns in terms of brand awareness, customer retention, customer satisfaction, and overall revenue growth.
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