John Lee Email Address

President, Merkury

Use performance marketing to maximize your most profitable customer relationships through Connected CRM (customer relationship marketing).

John has responsibility for ongoing innovation, development, and growth of Merkle's identity, data, connectivity, and analytics product portfolio as well as our strategic media and technology partnerships. As part of this, John and his team manage the development of joint IP with our media, data, and technology strategic partners such as Adobe, Oracle, Salesforce.com, Google, Facebook, AT&T, News Corp and many others. John has more than 20 years of experience in management consulting, digital media, and CRM. He is a member of Merkle's executive committee and, since joining in 2008, he held several leadership roles, including management of Merkle’s businesses in Healthcare, Life Sciences, Wealth Management, Travel, Media, and Entertainment. Prior to Merkle, John held management roles in marketing, distribution, and technology in Liberty Mutual’s Personal Markets division. He was previously a member of CapGemini Ernst & Young's CRM Strategy practice. John began his agency career in account management and strategic planning with Young and Rubicam, Rapp Collins, and iXL/Razorfish. John is a frequent conference speaker and contributor to industry publications including AdExchanger, MediaPost, Digiday, DM News, and Ad Age. He is also co-author of a book on key trends in digital marketing, “The Rise of the Platform Marketer.” John is a graduate of Franklin and Marshall College and lives in Wellesley, MA.