Paul Gainham Email Address

Head of EMEA Marketing

MATRIXX Software delivers an innovative digital commerce solution that enables always-on customer engagement. Our patented approach makes it possible for Digital Service Providers to simultaneously serve millions of customers, and process billions of customer interactions precisely and instantly. MATRIXX enables DSPs to build long-term strategic value through high-touch, digital customer relationships.

Paul is an Individual who thinks and plans strategically, who acts with clear accountability and drives consistent results. He inspires, motivates and drives those around him through a deep understanding of the Telecoms and IT market place to do their best work.He is unique in his ability to see and define market inflection points and opportunities and build highly effective top down, fully plumbed marketing campaigns that stretch from messaging frameworks to partner execution activities.His leadership style pivots on the tenets of Market and Marketing insight, passion and a relentless 'can do' attitude that will not accept second best or failure.Paul is an individual who leads from the front, who sets the agenda, who enhances marketing's reputation within organisations by being a true partner of sales, someone who creates new opportunities, new horizons, new business conversations that drives sales success.Key competencies include•Market Intelligence and Insight•Competitive Intelligence and Insight•Product / Solutions, Segment and Account Based Marketing•Demand Generation. Thought Leadership and Awareness Campaigns•New Product Launches•Communications, Messaging and Sales Enablement•Partner Messaging and Enablement•Public Speaking – Customer, Press and Analyst Events•Account Based MarketingPaul has experience of working across multiple industry verticals such as finance, public sector, Mobile and Fixed Service Providers, Cable / MSO organisations and Cloud Providers. He works at all levels within those organisations, from CxO levels downwards and has the key ability to build business impacting marketing campaigns founded on complex technologies.From a technology perspective, he has a thorough and deep understanding of Networking and IT technologies such as Cloud, Datacentre, Mobile, Broadband, Routing, Switching, Security, Network Virtualisation, Software Defined Networking (SDN) and Network Functions Virtualisation (NFV)