David Reid Email Address

Director, Product Management, Arby's Restaurant Technology

Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal's Atlanta-based Restaurant Support Center serves a team of 6,000 employees.

I specialize in leveraging technology to align IT with the business. From Retail Software Development to published author to CIO, I've worked and excelled across the technology industry. I love delivering solutions that give people the leverage they need to make a difference. At the end of the day, it's about business and people -- not technology. Just because it's neat, shiny and the trade rags are excited about it, doesn't mean that new piece of technology is right for your business. You need to understand your risk profile and not be swayed by tech salesperson's presentation or promises. Most important, you need an IT team that never loses sight of the needs of the business.