Vice President, Innovation and Merchandising
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal's Atlanta-based Restaurant Support Center serves a team of 6,000 employees.
Innovation strategist, bringing new products and ideas to help company reach and exceed goals Senior Brand marketing and management professional with 20 years of experience in retail and franchise marketing with demonstrated success driving new products and delivering revenue growth Member of executive team and responsible for driving organizational vision, strategy, and priority initiatives Extensive experience working with PE board members and both agency and client side of the business which results in highly efficient development, communication, and execution of marketing programs and promotions Experience managing multiple restaurant brands. Clients include Krystal, Uncle Maddio's Pizza, Church's Chicken, Arby's, Ryan’s, Fire Mountain, Country Buffet, Old County Buffet, Hometown Buffet, Tahoe Joe’s, Piccadilly, Mrs. Winner's Chicken & Biscuits and Lee's Famous Recipe Chicken.