Alice Crowder Email Address

Chief Marketing Officer

Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the oldest quick service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at more than 350 restaurants in 11 states. Krystal's Atlanta-based Restaurant Support Center serves a team of 6,000 employees.

A top-performing and results-driven MARKETING EXECUTIVE with a demonstrated record of achievement in product/program development, brand architecture/life-cycle, public relations, and media purchasing. Established capabilities in sales, promotions, advertising, budgets, and distribution channels. Adept at structuring and leading cross-functional groups through complex planning and implementation initiatives. Utilizes aggressive decision-making and execution skills to problem solve critical issues. A forward-thinking leader who combines vision, creativity, and business acumen to optimize profits while ensuring competitive relevance.