Kristin Johnson Email Address
@jamasoftware.com
Director of Marketing Operations
Jama Software leads the field in product development software, offering requirements management, traceability, test management and ease of use.
I am not a traditional marketer. Traditional marketers see online marketing as a “new paradigm shift” with “value props” and “vertical synergies” – but really online marketing is just relationship marketing. We’re all online these days, it’s not synergy, it’s just how we live. Companies that want to make a difference need to connect with how people are living their lives – that is online marketing. As an online social butterfly, I inherently understand how people want to be marketed to today. I combine these marketing activities with my creative flair for design and my analytical sensibilities to craft dynamic campaigns that people and companies love. Specialties: Online Marketing | Pay-Per-Click (PPC) Advertising | Search Engine Optimization (SEO) | Website Design | Graphic Design | Web Analytics | Social Media Management | Senior Copywriter | Strategic Planning | Competitive Marketing Analysis
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