Laura ('Elkin') Mersinger Email Address

Global Lead Marketing

ISG (Information Services Group) (NASDAQ: III) is a leading global technology research and advisory firm. A trusted business partner to more than 700 clients, including 75 of the top 100 enterprises in the world, ISG is committed to helping corporations, public sector organizations, and service and technology providers achieve operational excellence and faster growth.

Laura is the Vice President of Sales and Marketing for Alsbridge, Inc, a leading management consulting firm advising Global 2000 businesses as they transform and optimize the way they purchase, manage and leverage technology and business processes. She is an experienced marketing, business development and relationship management professional recognized within the industry for her ability to administer results-oriented campaigns from inception to completion. Throughout her career, she has focused on the development, implementation and management of multi-faceted programs which integrate content creation, public relations, social media, conference and webinar events, and outbound sales.Laura combines her leadership skills, people skills and her nursing triage background to brilliantly manage departmental projects and programs to achieve measurable results. She is results-focused, continually measuring process impact and fluidly applying metrics to adjust and improve marketing and sales activity as campaigns progress. As a business development executive, Laura has a proven track record of identifying, prospecting and securing new accounts, as well as expanding existing accounts and developing executive-level relationships. She has expertly managed personnel and processes in both lead and demand generation environments.Key strengths Laura brings to her role include communication skills and demonstrated knowledge of business issues, enabling establishment of rapport with clients; due diligence characterized by thorough preparation for client meetings; and organizational skills that ensure programs are linked to business objectives and specific opportunities are effectively tracked from initial point of contact to closure.Laura originally joined Alsbridge as the Director of Marketing, but her responsibilities were rapidly expanded to cover Sales. Prior to joining Alsbridge, Laura worked in Business Development at ISG.